Brought a 100 year-old
regional builder
from “hard to find” to

market leader in search

  • 📈 Keyword rankings grew 2.5×
  • 👀 Daily impressions jumped ~15×
  • 🥇 #1 rankings across high value services both region and state-wide

WHAT DOES IT TAKE TO WIN AT SEO?

CONTENT 
STRATEGY

Having a strong content strategy means showing up at the right time, with the right message, in the right place. We help brands earn visibility through content that’s built to rank—and made to resonate.

From building out topic clusters that support long-term rankings to creating conversion-focused landing pages, we align every piece of content with business goals and search intent.

WHAT THIS INCLUDES:

Keyword + intent mapping
Editorial strategy & briefs
On-page content optimization
Content hierarchy & site structure
Blog, landing page, and service page copywriting

UI/UX DESIGN

Your site isn’t just a digital brochure—it’s a performance engine. We design intuitive, fast, and conversion-optimized experiences that support SEO outcomes and user trust.

By improving site navigation, page layout, and mobile responsiveness, we reduce friction and guide visitors toward action—keeping both search engines and real humans happy.

WHAT THIS INCLUDES:

UX audits + heatmap analysis
Conversion-focused wireframes
Mobile & accessibility optimization
SEO-friendly page layouts
User flow + navigation strategy

LOCAL 
SOLUTIONS

When customers search locally, you need to show up first—and stand out. From maps to listings to location content, we make sure your business is visible where it counts.

We help you rank in local packs, build citations, and create geo-targeted content that speaks directly to your community—all while aligning your strategy with multi-location needs.

WHAT THIS INCLUDES:

Google Business Profile optimization
Local keyword targeting
Citation and NAP consistency
Geo-specific landing pages
Map pack + reviews strategy

TECHNICAL 
SEO

Behind every high-performing site is a rock-solid technical foundation. We fix what’s slowing you down—so search engines and users can move smoothly from crawl to conversion.

That means improving load times, fixing broken links, structuring metadata, and ensuring Googlebot can crawl your site efficiently—without wasting budget.

WHAT THIS INCLUDES:

Site speed + Core Web Vitals fixes
Crawlability and indexation audits
Schema markup implementation
Redirect chains + broken link repair
XML sitemaps and robots.txt clean-up

WHATS NEXT

LET'S SEE WHAT'S POSSIBLE. GET A FREE WEBSITE AUDIT.

We’ll break down where your SEO stands today—and show you the clearest path to more traffic, more leads, and better rankings.

✔ Clear visibility into your site's technical issues, ranking gaps, and missed content opportunities
✔ Competitive intel: how your top rivals are winning traffic (and how you can outpace them)
✔ Actionable next steps to increase visibility, improve UX, and convert more traffic

GET A FREE AUDIT
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01

Problem

Despite a 100+ year reputation, the firm was nearly invisible online. Key service pages were thin or missing, technical SEO issues (including a homepage with no functional headings) blocked performance, there was no blog for topical authority, and the CMS slowed changes.

02

Solution

  1. Technical Foundations: Repaired the homepage heading system and core on-page issues; improved crawlability and UX.
  2. Local Signals: Updated and standardized citations after an HQ move to align NAP across the web.
  3. Revenue-Page Rebuilds: Created/overhauled high-intent pages (steel erection, reroofing, commercial masonry, PEMB, athletic facilities, etc.) with conversion-focused copy.
  4. Content & Authority: Launched an educational blog to answer buyer questions, support service pages, and earn links.
03

Results

  1. Keywords: 160 → 402 (2.5×)
  2. Daily impressions: 181 → 2,798 (~15×)
  3. Domain Authority: 8 → 13
  4. SERP leadership examples: #1 for Self-storage construction Indiana, #1 for Steel erectors Southern Indiana, #1 for Reroofing Indiana, #1 for Design-build contractor Southern Indiana
The firm now owns high-value commercial queries locally and competes statewide, turning organic traffic into qualified project inquiries.
GET YOUR FREE AUDIT

DON'T BE
A STRANGER

Whether you’re ready to get started or just curious, we’re here for it. No pressure, no hard sell—just a real conversation. Reach out!

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