4,340% Traffic Growth

for Building-Parts Brand

  • 🏢  Transformed a specialty building parts ecommerce site from cluttered UX to clear category architecture
  • 🥇 Achieved #1 rankings for mission-critical searches
  • 📊 Built evergreen educational content that positioned the brand as the go-to resource—outranking big manufacturers and national retailers on high-intent searches.
  • đź§­ Dialed in technical SEO, page structure, and user experience—transforming the site into a search-friendly, customer-focused platform that converts.

WHAT DOES IT TAKE TO WIN AT SEO?

CONTENT 
STRATEGY

Having a strong content strategy means showing up at the right time, with the right message, in the right place. We help brands earn visibility through content that’s built to rank—and made to resonate.

From building out topic clusters that support long-term rankings to creating conversion-focused landing pages, we align every piece of content with business goals and search intent.

WHAT THIS INCLUDES:

Keyword + intent mapping
Editorial strategy & briefs
On-page content optimization
Content hierarchy & site structure
Blog, landing page, and service page copywriting

UI/UX DESIGN

Your site isn’t just a digital brochure—it’s a performance engine. We design intuitive, fast, and conversion-optimized experiences that support SEO outcomes and user trust.

By improving site navigation, page layout, and mobile responsiveness, we reduce friction and guide visitors toward action—keeping both search engines and real humans happy.

WHAT THIS INCLUDES:

UX audits + heatmap analysis
Conversion-focused wireframes
Mobile & accessibility optimization
SEO-friendly page layouts
User flow + navigation strategy

LOCAL 
SOLUTIONS

When customers search locally, you need to show up first—and stand out. From maps to listings to location content, we make sure your business is visible where it counts.

We help you rank in local packs, build citations, and create geo-targeted content that speaks directly to your community—all while aligning your strategy with multi-location needs.

WHAT THIS INCLUDES:

Google Business Profile optimization
Local keyword targeting
Citation and NAP consistency
Geo-specific landing pages
Map pack + reviews strategy

TECHNICAL 
SEO

Behind every high-performing site is a rock-solid technical foundation. We fix what’s slowing you down—so search engines and users can move smoothly from crawl to conversion.

That means improving load times, fixing broken links, structuring metadata, and ensuring Googlebot can crawl your site efficiently—without wasting budget.

WHAT THIS INCLUDES:

Site speed + Core Web Vitals fixes
Crawlability and indexation audits
Schema markup implementation
Redirect chains + broken link repair
XML sitemaps and robots.txt clean-up

WHATS NEXT

LET'S SEE WHAT'S POSSIBLE. GET A FREE WEBSITE AUDIT.

We’ll break down where your SEO stands today—and show you the clearest path to more traffic, more leads, and better rankings.
‍
âś” Clear visibility into your site's technical issues, ranking gaps, and missed content opportunities
âś” Competitive intel: how your top rivals are winning traffic (and how you can outpace them)
âś” Actionable next steps to increase visibility, improve UX, and convert more traffic

GET A FREE AUDIT
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01

Problem

A building-parts ecommerce site was nearly invisible: no category pages, scattered products, thin content, and almost no authority—24 ranking keywords, 1 referring domain (8 backlinks), and 20 monthly visitors. Search engines and users couldn’t map the catalog.

02

Solution

  1. Category architecture: Built keyword-driven category pages; standardized titles/meta/H1s; added cross-links to distribute authority.
  2. Content hub: Published parts education, manufacturer history, and builder guidance pages; interlinked to “money” category pages.
  3. UX & performance: Streamlined navigation/breadcrumbs and improved speed to reduce friction.
  4. Authority building: Earned high authority backlinks from trade/construction resources.
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Results

  1. Monthly visitors: 20 → 888 (4,340%)
  2. Ranking keywords: 24 → 691 (29×)
  3. Referring domains / backlinks: 1 → 155 / 8 → 225
  4. SERP wins: Site now ranks as a thought leader in construction parts and manufacturer topics, as well as metal building construction and maintenance best practices.
  5. Competitive gap closed: Surpassed the former leader to become the new lead in their niche.
The site moved from a scattered catalog to category leader, with durable organic demand flowing through category pages and into conversions
GET YOUR FREE AUDIT

DON'T BE
A STRANGER

Whether you’re ready to get started or just curious, we’re here for it. No pressure, no hard sell—just a real conversation. Reach out!

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